Services

Account-based marketing

Ads shown to the exact people you want to reach, at the companies you want to win, on LinkedIn, Meta and Google Display.

Account-based marketing, as your first channel

$2,850/mo

$2,500 + $350 foundation. No setup fee.

Schedule a call

What it is

You tell us the companies you want to win, or the industry you want to break into. We find the people there by name and job title, show them your ads, and send the ones who engage to your sales team.

What's included

  • A target list of companies and people, built with you
  • Contacts sourced by name and job title
  • Ads on LinkedIn, Meta and Google Display
  • Engaged contacts sent to Salesforce, HubSpot or your CRM
  • Ad landing pages
  • Call and form tracking
  • Live dashboard
  • Monthly check-in

What it looks like

Example target list of contacts at named food processing companies, each marked sent to CRM, engaged or reached, next to a Halvorsen Metal Works ad shown only to people on that list.
1. We find the people at your target companies. 2. Your ads reach those exact people.

How it works

  1. Pick the targets

    Give us the companies you want to win, or an industry. It can be a few people at one company or thousands across a market.

  2. Find the people

    We source the contacts at those companies by name and job title, so your ads reach the people who make the buying call.

  3. Run the ads

    We show your ads to those people on LinkedIn, Meta and Google Display. We recommend all three, but you can drop any of them.

  4. Pass leads to sales

    When someone engages with an ad, we send them to Salesforce, HubSpot or your CRM so your team can follow up.

No minimum

Any size list

Go after a few people at one company, or everyone in a job role across an industry. You pick the list.

  • One company

    A handful of decision-makers at a single account you need to win.

  • Your target accounts

    The buyers and influencers at the 20, 50 or 200 companies on your wish list.

  • A whole industry

    Every plant manager at food processors in your region, for example.

Account-based marketing pricing

Build your plan

$2,850/mo

Account-based marketing ($2,500) plus the $350 foundation, which covers your landing pages, tracking, dashboard and monthly check-in.

$2,500/mo

Already working with us on another channel? You already have the foundation, so Account-based marketing adds $2,500/mo.

3-month minimum, then month-to-month. Ad spend is paid directly to LinkedIn, Meta and Google.

Account-based marketing FAQ

Do I need Google Ads or content first?

No. Account-based marketing runs on its own. It also works alongside any plan you already have with us.

How many people can we target?

As many as you want. It can be a few people at one company or thousands across a market.

Which platforms do the ads run on?

LinkedIn, Meta and Google Display. We recommend all three, but you can drop any of them.

Can you send leads to our CRM?

Yes. When someone engages with an ad, we send them to Salesforce, HubSpot or your CRM so your team can follow up.

How long until I see results?

Account-based marketing isn't measured in leads. It puts your ads in front of the people at the companies you want to win, and gives your sales team engaged contacts to follow up with.

What happens if I cancel?

You keep your website, ad accounts, ad creative, articles, leads and data. The landing pages and tracking switch off.

Next step

Find out what your plan costs

In a 20-minute call we'll look at your market, tell you which channel to start with, and give you a monthly price.