Services

Content and SEO

We write articles that answer what your buyers search on Google and ask AI tools, and track the leads they bring in.

Content and SEO, as your first channel

$1,000/mo

$650 + $350 foundation. No setup fee.

Schedule a call

What it is

We find the questions your buyers search for and write an article that answers each one. Every article lives on your own domain. Over time you show up for more searches, on Google and in AI answers.

What's included

  • 4 articles a month, researched and written
  • Topic and keyword research for your market
  • Written to show up in AI answers
  • Ad landing pages
  • Call and form tracking
  • Live dashboard
  • Monthly check-in

What it looks like

Example Google search with an AI overview citing a Halvorsen Metal Works article comparing stainless and aluminum enclosures, next to that article on Halvorsen’s site with a comparison table and a talk-to-an-engineer button.
1. A buyer asks a question. 2. They read your article and get in touch.

How it works

  1. Find the questions buyers ask

    We look at what your buyers search for and ask AI tools, and pick the topics most likely to bring in work.

  2. Write, approve, publish

    We write each article and you approve it. We publish it on your domain, at yoursite.com/blog.

  3. Update what's working

    We check rankings every month, update articles that are close to page 1, and link related articles together.

  4. Report leads and rankings

    Your dashboard shows rankings, traffic and the leads each article brings in. Once a month we walk you through it.

A sunken concrete sidewalk joint, the kind of job Duranova lifts and levels

Home services

Duranova: Full lead capacity in 2 months

Brand · Website · Google and Meta Ads · SEO

quoted pipeline, first season
$751K+
leads
366
return on ad spend
19×
Read the full story about Duranova

Content and SEO pricing

Build your plan

$1,000/mo

Content and SEO ($650) plus the $350 foundation, which covers your landing pages, tracking, dashboard and monthly check-in.

$650/mo

Already working with us on another channel? You already have the foundation, so Content and SEO adds $650/mo.

3-month minimum, then month-to-month. Ad spend is paid directly to .

Content and SEO FAQ

Where do the articles live?

On your domain, at yoursite.com/blog. We host them on our content platform, so we never need a login to your website.

How soon will articles rank?

Content is a long-term play. Expect a few months before traffic starts to build.

Who owns the articles?

You do. If you ever leave, we hand you a full export of every article so you can host them yourself.

Do I approve each article?

Yes. We write each article, and nothing is published until you approve it.

Can I add Google Ads later?

Yes. You already pay for the foundation, so adding Google Ads only adds the Google Ads price.

What happens if I cancel?

The articles are yours. We hand over a full export so you can host them on your own site. The landing pages and tracking switch off.

Next step

Find out what your plan costs

In a 20-minute call we'll look at your market, tell you which channel to start with, and give you a monthly price.