Ad ROI calculator
Know your break-even before you spend a dollar.
Put in your real numbers. You'll see what it takes to make your money back, what a good month looks like, and what to expect over a 3-month test.
+$5,072profit a month once it's running
- Total investment
- $4,000
- Leads a month
- 40
- Jobs a month
- 8.4
- Back per $1
- 2.27×
The number that matters most
Cost per lead
Where your expected cost per lead lands against your goal and your break-even.
Break-even
Ads pay for themselves and our fee. Nothing more.
- Jobs a month
- 3.7
- Leads a month
- 18
- Highest cost per lead
- $170
Your 2× goal
$2 of gross profit back for every $1 in.
- Jobs a month
- 7.4
- Leads a month
- 35
- Target cost per lead
- $85
The 3-month test
What the first 3 months look like
Campaigns take a few weeks to learn, and sales land after your sales cycle. That's why month 1 rarely tells the full story.
| Month | Invested | Leads | Sales land | Gross profit | Running total |
|---|---|---|---|---|---|
| Month 1 | $4,000 | 24 | 0 | $0 | −$4,000 |
| Month 2 | $4,000 | 34 | 5 | $5,443 | −$2,557 |
| Month 3 | $4,000 | 40 | 7.1 | $7,711 | +$1,154 |
Your scorecard
The targets on your dashboard
We check these every month. The first two are on us. The last two are on your sales process.
| Measure | Good | Watch | Fix it | Owner |
|---|---|---|---|---|
| Cost per lead | Vx | |||
| Leads a month | Vx | |||
| Leads to estimates | Your team | |||
| Estimates closed | Your team |
Take these numbers with you
A plain summary for your notes, or to share with whoever runs your sales.
Next step
Find out what your plan costs
In a 20-minute call we'll look at your market, tell you which channel to start with, and give you a monthly price.